Customer Relationship Management is the business philosophy that lets you know your customers better, share information more thoroughly, and interact more completely.  In business this can only be achieved through the integration of people, business processes, and the use of technology.  Leveraging the right approach to CRM planning and measuring the return on your CRM investment (ROI) is like having a customized blueprint for success. 

This fast paced session will give you a step by step approach to measuring the ROI on your current and future CRM investments:

• Understanding your Customer Value and Life Cycle
• How to develop your Customer Relationship Models
• Calculating CRM ROI
  • Marketing Automation
  • Lead Management
  • Sales Pipelines and Forecasting
  • Activity Monitoring
  • Account Management - Retention / Cross-selling / Up-selling
  • Partner Relationship Management

This is an Open NAVUG event.

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